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This blog discusses The Perth Mint's bullion coins and bars, providing information about our latest designs, mintages, sales volumes and sell outs. On a broader front, we share relevant research and opinions for anyone interested in gold and silver bullion investing.

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Why Buy Gold?


Between 2002 and 2011, the price of gold rose steadily, indeed spectacularly. The market enticed a large number of speculators hoping to ride this golden wave to prosperity. Those who bought early in the cycle and sold out at the peak in July/August 2011 were certainly richly rewarded.

Today, the direction of the gold price is much less certain. Understandably, people with a speculative mindset question the value of owning gold. Many who bought during the ‘bull run’ have pulled out altogether, chasing returns from equities, property and other ‘risk’ assets.

Even so, there remain compelling reasons to own and hold some gold.

One of the most important arguments that people adhere to concerns the old adage: “never put all your eggs in one basket”. As anyone with a rudimentary understanding of investment is aware, diversification plays an important role in reducing risk.

Even in a portfolio that already has a wide range of investments, gold can be a useful diversifier because it is relatively independent of economic cycles and has low correlations to other financial assets. In other words, it often performs well when others are going south!

Because of this, many regard gold as a vital insurance policy in an uncertain financial and economic world. By reducing volatility over the long term, gold can preserve wealth in the face of threats such as a currency crisis, credit crunch, inflationary spike, natural disaster, geopolitical emergency or war.

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