CEO STANDPOINT
Every now and again I am reminded that we are in the 21st century. Having spent most of my working life in 20th century, I often need a reality check about the world we now live in. I will give my vintage away if I tell you that for much of my adult life I looked forward to 1984 in the future to see now much of George Orwell’s novel would come to pass! But to get back to the 21st century, take the issue of company blogs.
I have been the CEO or equivalent of a number of organisations and am used to the regime in which the CEO tightly controls public statements; he or she is the only one allowed to talk to the press and, where exceptions to this are permitted, they are tightly controlled. To say that I was blissfully unaware that, in many companies, this was changing would be incorrect – I just did not want to know. That is, until I was presented with the concept of a corporate blog in which people, other than me, could say things without my direct control. This was a change forced on organisations by the internet – there I go again; let me rephrase that……
This was a change embraced by organisations because of growth in mass communication. Everyone can be a writer and her or his own publisher. People expect to be able to communicate directly with organisations. Please enjoy our blog – it was not easy for me but it is getting easier!
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